The Florida Dream

Based on Book By: Gary Mormino
Directed By: Larry Elliston
When: 1:00 pm Sunday, April 5 2009
Where: HCC Performing Arts Building, Ybor City, Tampa
Tickets: Free
The Florida Dream montage
Images from The Florida Dream, courtesy of Florida Humanities Council


Produced by the Florida Humanities Council and WEDU-TV, "The Florida Dream — The Story of Modern Florida and How It Grew documentary traces the great social, cultural, and economic forces that drove Florida's rapid growth and change over the past half-century.

The film was inspired by the book Land of Sunshine, State of Dreams: A Social History of Modern Florida by University of South Florida—St. Petersburg historian Gary R. Mormino and directed by Larry Elliston, long-time Tampa television reporter and independent producer.

Florida's dramatic transformation since World War II — from a sparsely populated, southern backwater to today's multicultural megastate — is featured in a colorful, compelling one-hour documentary that was aired on most PBS television stations statewide.

Using archival film, historical photographs and interviews with scholars and folks who lived the history, the documentary shows how migration, immigration, civil rights, tourism, retirement, technology and politics changed the face of Florida over the past half-century.

It explores how millions of people from across the United States and around the globe migrated to the state. Seeking their own piece of paradise, they transformed a sleepy, swampy, subtropical peninsula with a population of less than 3 million into the nation's fourth-largest state, with a population now of more than 18.5 million.

"In a state where two out of three people come from somewhere else, we see our mission as providing Floridians with a sense of our common history and our rich heritage," said Janine Farver, FHC executive director. FHC, a 30-year-old nonprofit organization, creates, sponsors and funds public programs around the state exploring Florida history and culture.

"This documentary offers a compelling look at the trajectory of growth and change and asks questions about the future of our state and the sustainability of the Florida dream," Farver said.

"The Florida Dream" television documentary was inspired by the book, "Land of Sunshine, State of Dreams: A Social History of Modern Florida", written by historian Gary Mormino, who holds the Frank E. Duckwall Professorship in Florida Studies at the University of South Florida — St. Petersburg.

The documentary is narrated by Ed Asner, the award-winning actor of stage and screen best known for his television character "Lou Grant".

The film's director, Larry Elliston, brings a remarkable professional resume to this project. His "Down Home Florida" programs, produced for WTVT in Tampa, roamed the state in search of history, culture, artists, craftsmen and offbeat characters. He recently completed a film for WEDU titled "The Life and Times of John and Mable Ringling",

"The 'Florida Dream' project is a dream-come-true for me," said Elliston, a fourth-generation Floridian. "It's been an opportunity to not only chronicle Florida's incredible growth over the last half-century, but, more importantly, to be part of an effort that raises some thoughtful questions about the state's future. Florida is a special place."

The documentary shows how Florida's population grew exponentially over a half-century, with World War II sparking the first big wave of migration. Many servicemen who were stationed here for training during the war were attracted by the balmy breezes, sugar-sand beaches and lush tropical setting and pledged to return with their families after the war.

Postwar developers saw the opportunity and began promoting Florida as an affordable paradise, a place where even working-class families could buy houses under the swaying palm trees. Just as this idea took hold, the concept of retirement evolved in America. Millions of folks who had worked all their lives retired and traveled down from the cold climes of the Northeast and Midwest to enjoy lives of leisure in the sun.

Then starting in 1959, the Castro revolution drove many thousands of Cubans to seek refuge in South Florida. During the same period, the development of the U.S. space program caused a population boom on the East Coast of Florida. Then Disney moved into Central Florida, luring tourists, workers, entrepreneurs and residents.

The saga continues, with more and more development, migration and immigration from all over the world. Since World War II, Florida has experienced a net average increase in population of 1,000 residents per day. A state that had a relatively homogenous population a half-century ago now is second only to California as the most diverse in the nation. The latest projections show Florida's population doubling to 36 million people by 2060.

In addition to chronicling the state's metamorphosis thus far, "The Florida Dream" examines some of the environmental and quality-of-life issues facing Floridians today, including concerns about protecting natural resources and creating more sustainable ways of living.

From a press release by the Florida Humanities Council.